Curtailing costs

Just a few days ago I received your postcard receipt for renewal of my annual subscription to Parsiana. Par­si­ana must be sending hundreds (if not thousands) of such receipts to their advertisers and readers at regular intervals.

May I suggest that in future Parsiana send such receipts by an inland letter on which the postage incurred will be Rs 2.50 only as against spending Rs 6 on a postcard, a saving of Rs 3.50 for the magazine on each receipt sent. Annually this would mean a saving of thousands of rupees for Parsiana. To run a magazine of this magnitude means escalating costs which need to be cut at every given opportunity.

Your stock of blank postcard receipts may be utilized for your Bombay customers.

As your magazine has always looked to the welfare of the community, as a subscriber for the last nearly 20 years I look to the welfare of Parsiana.

PESI D. MUNCHERJI

Baroda

The Editor replies

Parsiana wishes to thank Muncherji for his suggestion which we will put into practice. The annual saving will be around Rs 5,000 a year to the magazine.