Business
Brand power
Brand power
Tata Consultancy Services (TCS) was rated as the world’s most powerful brand in IT (information technology) services by Brand Finance, the world’s leading brand valuation firm, according to a statement on the company’s website dated February 3, 2016. Brand Finance’s 2016 annual report "evaluates thousands of the world’s top brands to determine which are the most powerful and the most valuable,” notes the communication.
Scoring high on a wide variety of measures on Brand Finance’s Brand Strength Index, such as familiarity, loyalty, staff satisfaction and corporate reputation, TCS emerged as the IT services industry’s most powerful brand with a score of 78.3 points.
TCS is also the fastest growing brand within its industry over the last six years, according to the announcement. The company’s overall brand value has increased from US $2.34 billion in 2010 (when the first evaluation of the TCS brand was conducted) to US $9.04 billion in 2016, a growth rate of 286%.
Stating that its brand power is undisputable, David Haigh, CEO (chief executive officer), Brand Finance was quoted in the press release that TCS’s customer focus has been central to its recent success, "but a closer look at our data shows strong and improving scores for brand investment and staff satisfaction too.”
Tata Consultancy Services (TCS) was rated as the world’s most powerful brand in IT (information technology) services by Brand Finance, the world’s leading brand valuation firm, according to a statement on the company’s website dated February 3, 2016. Brand Finance’s 2016 annual report "evaluates thousands of the world’s top brands to determine which are the most powerful and the most valuable,” notes the communication.
Scoring high on a wide variety of measures on Brand Finance’s Brand Strength Index, such as familiarity, loyalty, staff satisfaction and corporate reputation, TCS emerged as the IT services industry’s most powerful brand with a score of 78.3 points.
TCS is also the fastest growing brand within its industry over the last six years, according to the announcement. The company’s overall brand value has increased from US $2.34 billion in 2010 (when the first evaluation of the TCS brand was conducted) to US $9.04 billion in 2016, a growth rate of 286%.
Stating that its brand power is undisputable, David Haigh, CEO (chief executive officer), Brand Finance was quoted in the press release that TCS’s customer focus has been central to its recent success, "but a closer look at our data shows strong and improving scores for brand investment and staff satisfaction too.”
A TCS office in the US
Calling their employees their best brand ambassadors, N. Chandrasekaran, CEO and managing director of TCS states in the press note that the efforts of their 344,000 employees have helped their brand strength to be rated at the top of our industry. The announcement states that in 2015, TCS has invested in several strategic initiatives to strengthen its brand. Its branding, public relations, sponsorships, employer brand and community programs have been recognized with 30+ awards worldwide in 2015.
Brand Finance with offices in over 15 countries is also into strategy consultancy. According to their website, they provide clarity to marketers, brand owners and investors by quantifying the financial value of brands.
TCS has also been recognized as a Global Top Employer by the Top Employers Institute, the company stated in a press release dated February 29, 2016. This makes it one in only eight organizations worldwide to have achieved this status, according to the company.
In its assessment of 1,072 companies worldwide, the Top Employers Institute rated TCS as an exceptional performer across nine core human resource (HR) areas: talent strategy, workforce planning, on-boarding, learning and development, performance management, leadership development, succession management, compensation and benefits and company culture.
The company has received this rating across all its largest markets, according to the press release. Stating that the company prides itself on commitment to people, Ajoy Mukherjee, executive vice president and global head, human resources was quoted in the communication that "having a fully committed, engaged and culturally diverse workforce is more critical to business success than ever before.”
"Optimal employee conditions ensure that people can develop themselves personally and professionally,” Dennis Utter, global business director, Top Employers Institute was quoted in the release. "Our comprehensive research concluded that TCS provides an outstanding employment environment, and offers a wide range of creative initiatives,” he said.
Brand Finance with offices in over 15 countries is also into strategy consultancy. According to their website, they provide clarity to marketers, brand owners and investors by quantifying the financial value of brands.
TCS has also been recognized as a Global Top Employer by the Top Employers Institute, the company stated in a press release dated February 29, 2016. This makes it one in only eight organizations worldwide to have achieved this status, according to the company.
In its assessment of 1,072 companies worldwide, the Top Employers Institute rated TCS as an exceptional performer across nine core human resource (HR) areas: talent strategy, workforce planning, on-boarding, learning and development, performance management, leadership development, succession management, compensation and benefits and company culture.
The company has received this rating across all its largest markets, according to the press release. Stating that the company prides itself on commitment to people, Ajoy Mukherjee, executive vice president and global head, human resources was quoted in the communication that "having a fully committed, engaged and culturally diverse workforce is more critical to business success than ever before.”
"Optimal employee conditions ensure that people can develop themselves personally and professionally,” Dennis Utter, global business director, Top Employers Institute was quoted in the release. "Our comprehensive research concluded that TCS provides an outstanding employment environment, and offers a wide range of creative initiatives,” he said.
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