SPOTLIGHT

Godrej Con­su­mer Products has bought female deodorant brand Soft and Gentle from Colgate-Palmolive in the UK. The acquisition, for an undisclosed consideration, was made through Godrej’s UK subsidiary Keyline Brands. With sales of GBP 21 million in 2011, Soft and Gentle is Britain’s fourth largest female deodorant brand by market share. "The acquisition will add profitable scale to our UK business,” stated Godrej Group chairman Adi Godrej.