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special Issue
rth American Zoroastrian Entrepreneursh-
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EDITORIAL
An idea, a concept, a dream slowly canadvertiserswhosupportedthisspe-
fructifies. From the blue prints drawn up cial issue on entrepreneurs. They in-
on a dining table, to tinkering in a garage elude the 13 full-page advertisers Down-
from endless financial permutationsand town. Kitchens of Vienna, Inc, Aspy
combinations to the mental gathering of Jamshedji (Kimberly Shell), AhuraSoft, uv ,«,.«»» a.. ...w..ae piuy.etm u.
resources, the entrepreneur prepares RusiKavarana(McDermid St Lawrence higher education and then, bolstered
for the big plunge into the unknown. Chisholm Ltd), R. B. T. Trading, Kaiser with an armful of degrees, pursue a
Left behind are the securities or inse- Foods USA, Prudential Jewellers, Inc,
curities of a job; in their place appear the Coating Engineers, Inc, MedSource Ex-
uncei tainties of business. What makes ecutive Search Firm, CNL Group, Inc, 1...0 i
Zoroastrian migrants turn to business? Rusi Gandhi Realty, Capricorn Travel, goal.
What makes them successful? What ' ..................
contributes i? their failures? _ ______ __ _ ____________ __________
Parsis love a businessperson. The (New York Life Insurance Co) Anchor the preferred vocation for our commu-
entrepreneur exemplifies the commu- Toolsand Supplies, Boyce Associates, nity: albeit not at the expense of, but
nity dream. They aspire to follow in the Inc; the 12 quarter page advertisers rather coupled with, higher education,
footsteps of a Tata, a WadiaoraGodrej. Flagship Distributors, Send-A-Gift, Business results in greater economic
And their religion spurs them on: live life Bharucha & Associates, Jasavala & gains, personal satisfaction and self-
to the fullest, garner your resources to Sons, Zaxon, Inc, An Admirer, Century actualization, and provides opportuni
better fight the good fight. Paragon Printing, A. K. Office Supplies ties for philanthropy'and service to the
The FEZANA Journal, producedquar- Ltd, Mobile Mechanic, Restorative Den- community.
terly byateam offivememberscompris- tist, MrsCoomi Bhatena, Hampton Inn: Of course entrepreneurship may not
ing the North American Federation ’s and the 30 panel contributors Mazda be for everyone. Many have risen to
information receiving and dissemina- Electric Ltd, U. R. Office Systems, Inc, great heights of success and satisfac
tion committee (chairperson Dr Rustom Zenobia Rivetna Productions, Oakcliff tion, working in the corporate world.
Kevala, Adel Engineer, Jim Engineer, Service Center (Prestige Enterprises ------------------ ---------------
Ms Roshan Rivetna and Dr Hooman Inc), Sinex Technologies Inc, P. E. Inc, .... ______
Sotoodeh), published a special supple- Ann Elavia, Dogdo & Tehemtan Arjani, pitfalls) of entreprTneurship.
ment on “Zarthusti Business and Enter- MetLife, Cooper Insurance Agency, The ./"...J________________ ___
prise: A Profile oftheFiret Generation of 7-Eleven Food Store, Mrs Mehroo current situation in North'>America.
Zarthustis on the Business Scene in Godiwalla, India Spice & Herb Bazaar, Through short stories and profiles of a
North America ” in their issue of Winter Searock Motel, Sunshine Motel, K & P variety of large and small business en-
1995. The material was compiled by Import & Export Inc, Tranformations Un- terprises, we will observe the trends,
Roshan Rivetna, the Journals publisher, limited. The Cover Company, Inc (Pe- and see if our fears are real or imagi-
and her husband Rohinton Rivetna, the gasus Productions, Inc), Twinbrook nary. And finally, we will explore future
first president of the Federation ofZoro- Dental Center, Premier Rubber Stamps, plans and programs for the promotion of
astrian Associations of North America Rusi P. Sethna, Cyrus Rivetna, Sutton Zarthusti business and enterprise —
(FEZANA). The publication has gra- Group, Blimpie, Sorab R. Vatcha, Pake what should the community do to revive
ciously provided Parsiana with the pro- E Mehr, Marlin Travel, Lynnwood Travel the spirit? How can we make a shining
cessed film for reprinting the issue for its & Cruise Inc, Bejan Daruwalla. contribution to the North American and
readers. As it would not be financially Parsiana requests the forbearance the global economy?
viable to reprint the issue in addition of the com mon subscribers of both pub- If in North America we are to crystal-
Parsiana's regular features due to the lications who would have received the lize into a coherent, supportive commu-
highcostsofpaperand printing involved, supplement earlier. If any of them feel nity, which we have every intention to
Parsiana has devoted this issue to the aggrieved, they are welcome to write to become, we must have a collaborative
special supplement. We have substi- us and we would compensate them by infrastructure. Also, at least in the USA
tuted the North American advertisement extending their subscription to Parsiana the mood is to arrest runaway reliance
pages with our regular advertisements by one issue. We trust this is a fair offer, on the government for social services
to help defray the costs. As the issue is being reprinted from and to encourage localized, church and
Parsianasalutes and acknowledges the FEZANA material, the types, layout community supported-efforts.
the pioneering workdone by FEZANA in and design differ from Parsiana’s nor- Historically, our community has re-
chronicalling the achievements of Zoro- mal format. For purposes of space, the lied on the philanthropy of a few busi-
astrians in the New World. Edited and layout and typesetting of a few pages ness stalwarts for its funding and
published entirely by volunteers, the has been changed. infrastructural support, rather than tap-
FEZANA Journal is an outstanding ex- *• e ¦ j ping the grass roots community. We
ample of what voluntary organizations Zannusn Spirit of Business and _ are, by and large, a com passionate com-
can do with negligible financial and per- Enterprise Alive and Well in America munity, that comes together in time of
sonal resources but an abundance of by Rohinton M. Rivetna crises to aid others, but collective fund
grit, intelligence, hard work and commit- The lament “Zarthusti youth have lost ing successes end there. Are we ready
ment. We also salute the North Ameri- the enterprising spirit ” is heard often now, in this new land, to shift gears and
Parsiana is edited and pubiished by Jehangir R Patel for Parsiana Publications Pvt Ltd at C/o H L Rochat, Navsari Chambers, 39 A K Nayak Marg. Fort, Bombay 400001 and
printed by him at Kaiser-E-Hind Pvt Ltd, 300 Perin Nariman Street, Bombay 400001.
today. Is this a fact or is it imaginary?
The general impression is that for the
last few decades, the preferred objec
tive for our young men and women has
been to follow an intense program of
Chisholm^Ltd)^ R. B. T. Trading, Kaiser with an armful of degrees, pursue
I- r,. ..... . . “good, secure job ” with a large com
pany. Without any supporting statistics,
this does appear to be the prevalent
On the other hand, community pun-
Foods USA, Prudential Jewellers, Inc,
Inc: the five half-page advertisers Mehta C ' _
Motors, Bertorelli & Co, Z. J. Sethna dits are of the opinion that business is
entrepreneu_r exemplifies the commu- Toolsand Supplies, Boyce Associates,
_ ......................................... quarter page advertisers rather coupled with, higher education.
Flagship Distributors, Send-A-Gift, ~
Bharucha & Associates, Jasavala &
In this special issue of FEZANA Jour
nal we will explo]^ opportunities (and
We will make an assessment of our
*
, . ¦ If in North America we are to crystal-
Parsiana's regular features due to the lications who would have received the lize into a coherent, supportive commu-
Ngh costs of paper and printing involved, supplement earlier. If any of them feel nity, which we have every intention to
special supplement. We have substi- us and we would compensate them by infrastructure. Also, at least in the USA
pages with our regular advertisements by one issue. We trust this is a fair offer.
As the issue is being reprinted from and to encourage localized, church and
and design differ from Parsiana’& nor-
I
astrians in the New World. Edited and layout and typesetting of a few pages
Enterprise Alive and Well in America*
ALAYAR
realize the enormous potential we hold
collectively and evolve towards collec
tivization? Nevertheless, reliance on
business benefactors will always be a
major component in thegrowth and pros
perity of our community. Support of our
Zarthusti businesses is, therefore, sup
porting the growth of our community.
Further, the tax structure in the USA is
especially conducive to businesses help
ing community organizations.
As this country moves from a manu
facturing economy to a service economy,
a wealth of opportunities open up for a ne might think from reading True to his words, he recently went
variety of professional service enter- ¦ Ithe FEZANA Journal back to Iran and gave out prizes to
prises. In days of yore, manufacturing rg^archine for the “reel” about 900 Zarthusti students for their
required at least some sizeable capital. [Searching jor tne reel
Today, with an innovative idea and de- Thing: Immigrant Entrepreneur scholarship, approved interest-free
termination (and a computer would help Alayar Dabestani Finds His Pot of loans to over 100 university students,
too), one can take the first steps. This ’ . r,
may be an over-simplification, but one
can make a case that the current eco-
nomicclimatecertainlyfacilitatestaking nbly busy man — hard to approach,
the plunge into the world of the self
employed.
Large corporations are now “right
sizing, ” and purchasing fixed-cost, con
tractual services, rather than employ
ment of in-house staff for all ancillary makes friends very easily,
services not related to the core busi
ness specialty. This opens up opportu
nities for a variety of innovative busi
nesses and services. Zarthustis, with
the support of other successful
Zarthustis, can seek out these opportu
nities and get into the service business
at the ground floor.
The generation ofwealth is part of the monotheistic religion dating back to
Zarthusti ethos, as long as it is achieved
honestly, and used for charitable pur
poses. In all our business dealings, un
compromisingly, our vision must be
clear. We must foreover keep before us
the values and traditions of our forefa
thers, so that in North America too, the
name Zarthusti is synonymous with
honesty, integrity, industry and philan
thropy, as it has been in India and Iran,
the land of our forebears. This we must
hold" dear in every thought we think, in
every word we utter and in every deed
we do.
Reading the stories of business suc
cesses in this issue will inspire the reader working people, but being from adif-
with what the first generation of
Zarthustis have accomplished on the
business scene in North America in the
short span of 30 years since they first
arrived here.
One may even venture to say: “No,
we have not lost our spirit. The spark is
still within us. Maybe at times it just
needs a little fanning."
11.
Dabestani with son, Ardeshir
o
ne might think from reading
the FEZANA Journal
[Searching for the “reel”
Thing: Immigrant Entrepreneur
FEZANA
2 Parsiana January 1996
DABESTANI
Beyond the "Reel Thing"
and printed 10 books about Zarthusti
religion and Persian culture for free
distribution to all the Iranian
libraries. In Canada, Dabestani pro
duced a short film. Salt Please, which
was directed by film school grad and
former employee Mojdeh Shahriari
[A Rising Star, FEZANA Journal,
Fall 1995, p^65] — whose father
Parviz Shahriari was Dabestani ’s
high school mathematics^eacher.
ut I think his most important
contribution to date is the
germ of the idea for this issue
of the FEZANA Journal. When I
approached him in March to sponsor
a future issue of the Journal, he
deeds will ultimately prevail immediately said, “Sure, Rustom,
but what is the theme going to be? Is
it going to be another boring issue
like Love and Marriage? ’’ I couldn ’t
help laughing, and immediately had
to think up a new theme that might be
closer to his heart. I said, “How
about Business and Entrepreneur
ship? ’’ — and that is how this issue
was bom. Al and the entire Journal
staff hope that this issue will show
that Zarthusti capacities for hard
work and entrepreneurship are very
much alive and thriving in our
newly-adopted countries in North
America, as they have always thrived
all across the globe. May it ever be
so. Amen. ?
Gold in the Theater Business, Winter
1994] that Alayar Dabestani is a ter-
hard to please, and hard to get a smile
out of. But actually he is none of the
above! He laughs easily, always has
a good word for everybody, and
A recent article in NATO News, the
North American Theater Owners ’
newsletter, states: “His philosophy
and enormously genial manner find
their roots in Dabestani ’s culture. He
is a practitioner of Zoroastrianism, a
the sixth or seventh century B.C. that
posits that good thoughts and virtu
ous
over evil and grant an afterlife. ’’
1, as he likes to be called, has
tremendous faith in fellow-
Zarthustis. He says, “I take
my obligation very seriously.
Because of poverty in Iran and the
revolution, many of my countrymen
have immigrated from Iran. They are
well-educated and very honest, hard
ferent country, they don ’t know
English very well, and they cannot
find jobs. They adapt very well to
the theater business and I have hired
many of them to work for us. We are
a great asset to them, and they are a
great asset to us. ’’
*
- By Rustom Kevala
IHomi Davier
Professional in Travel
Business
w
ho said there was no
future in the travel busi
ness? Homi Davier, a
self-effacing and mild-mannered
man of 45, and his wife Nergish,
have accomplished what today could
be termed as spectacular growth
amidst adverse competitive condi
tions. Homi is frank about where he
learned his business. He joined Air
India in 1972 in Bombay, where he
received hands-on experience in
many departments. This was fol
lowed by intensive management
experience at Gulf Air in Muscat,
Oman.
In 1978, he was hand-picked along
with seven other Omani nationals to
undergo an intensive management
training program. Later that same
year, Davier took up the assignment
as General Manager of Oman Travel
Bureau, a ‘general sales agent ’ for
numerous international airlines.
Here he had the opportunity to nego
tiate and commence Bangladesh Air
lines operations to Oman as well as
increase loads of Sabena Belgian
Airlines, which in turn earned addi
tional revenues for Oman Travel — a
win-win situation for all concerned.
ut like all true entrepreneurs,
Homi wanted his own travel
empire. So in the winter of
1980, Nergish and Homi with their
two-year-old daughter Jenisteen
moved to the U.S. Capricorn Trav
el ‘N Tours was born in 1983 in
Houston, TX. Concerted efforts and
excellence in marketing and manage
ment soon made Capricorn one of the
most aggressive and fastest growing
travel agencies in the country. Capri
corn ’s offices are filled with Million
Dollar and Two Million Dollar
awards from Air India, Lufthansa,
Singapore Airlines, KLM, Gulf Air,
and other airlines. Today, Capricorn
is inclined towards wholesale, rather
than regular retail travel outlets. A
network of over 700 active travel
agents purchase their international
tickets.
s the business grew, his
brother Eruch Commissariat
joined the company in 1992.
Eruch is a travel professional in his
own right; with 25 years of experi
ence in the aviation industry, starting
with Travel Corporation of India and
then as general manager of Farhad
Express group of agencies in Oman,
which became the fastest-growing
and largest agency in Muscat under
his guidance. With Eruch conducting
day-to-day operations, Homi ’s time
was freed up to start and run other
ventures.
Davier with Oleg Korshe, Latvian Pres
ident of Baltic International Airlines
Two sister companies: Capricorn
Tours and Capricorn Computers
serve other facets of the travel indus
try. With his Capricorn Aviation
Management Consultancy, Davier
expanded into the partial ownership
of Baltic International Airlines
(BIA), and has interests with many
suppliers and contractors to the avia
tion industry. Another company.
s
Baltic International USA, Inc. (the
Company) is engaged in the identifi
cation, management and operations
of investment opportunities in the
Republics of the former Soviet
Union with emphasis on the Baltic
countries. The Company is publicly
traded on the NASDAQ stock
exchange under the symbol of BISA.
The Company operates and manages
BIA, a joint venture registered in the
Republic of Latvia, and serves as its
worldwide International Promotions
Sales Agent; and there are other joint
ventures created for specific purpos
es such as Baltic World Air Freight,
based in Laguna Hills, California;
Baltic Catering Services based in
Riga, Latvia; and Baltic Travel Ser
vices based in Germany. Several
other projects are in various stages of
development.
S
o whak^s his formula for suc
cess? “When Baltic was only a
dream we had a small private
placement offering, ai^ my fellow
Zarthustis chipped in and the rest is
history, ” says Davier, “Sarosh Col
lector gave me hours of advice ... on
the house; Farokh Mistree was the
man who kept saying “Go for it,
Homi ... you can do it, ” Adil
Bharucha and Farokh Rajkot said
that they were investing in me and
not in the project. It is these support
ers and their confidence that made it
happen. ”
“Time flew by so fast and my month
ly visits to Europe and Latvia
allowed me to gauge the support I
received from my wife Nergish who
took care of Capricorn while I was
away. My daughter Jenisteen blos
somed from a teenager to a young
lady and I did not even enjoy the
pleasure one gets during this process.
I do hope other budding entre
preneurs from amongst our midst
find the Nirvana I did. ” ?
- By Rustom Kevala
4 Parsiana January 1996
4’
4
I
¦sMeherwan
Boyce
World Authority on
Turbo Machinery and
Power Plants
Id
M
eherwan Boyce came to
the U.S.A, in 1958 from
Bombay at age 17, as an
undergraduate student at the South
Dakota School of Mines and Tech
nology. He quickly got his Bache
lors, Masters and Ph.D. degrees in
mechanical engineering, worked in
industry for a short time, then came
to Texas A&M University as a pro
fessor in 1969.
By 35, Boyce felt there was nothing
more to achieve at Texas A&M — he
was the University ’s youngest full-
tenured professor; had founded their
Gas Turbine Laboratories; had
founded the annual Turbo Machinery
Symposium, attracting hundreds of Boyce also designs, builds and oper-
engineers from 30 countries; had
become the youngest fellow in the
history of the American Society of Engineering International, formed
Mechanical Engineers; and had
gained recognition as the world ’s
leading authority on gas turbines.
And so, in 1977, starting in a small
rented office in a Houston high-rise,
Meherwan and bride Zarine started
Boyce Engineering.
arine, an interior and floral
designer by profession (which
is very evident in their gor
geous mansion in Houston, where
she entertains with flair) met
Meherwan on a chance visit to Hous
ton, while on a trip to the U.S.A from
her native Bombay.
“He talked about getting married the
second day, ” says Zarine, “And we
got married six months later,
became the guest that never left. ”
Zarine is now an integral part of the
business. “When I married
Meherwan, I married turbo machin
ery ”, she remarks, as she runs the
business while Meherwan travels
around the world.
Within a year, Boyce Engineering
moved to the present 20,000 sq. ft.
building. They are now intemation-
I
“When I
ally recognized in the field of turbo
machinery, and have a product line of
condition monitoring, diagnostic and
control systems for turbo machinery.
ates power plants world wide
through their other company, Boyce
w
just last month.
ith a staff of over 50, they
have offices in India, Pak
istan, Norway, Nether
lands and U.K., and representatives
in China, Columbia, Venezuela,
Mexico, Thailand, Malasia, Singa
pore and throughout the U.S.A.
Their clients aj-e governments or
independent power producers. Cor
porate clients include Phillips
Petroleum Norway, Statoil of Nor
way, Shell, Conoco, Amoco, Tata
Electric, Tata Chemicals, Bharat
Heavy Electric, Water and Power
Development Authority of Pakistan,
EPON in the Netherlands, U.S. Elec
tric Power Research Irfetitute, and
many more.
Meherwan is the grandson of Khan-
bahadur Colabawalla, the engineer
responsible for Sukker Barage in
Pakistan, who was knighted by King
George in the 1940s for his contribu
tion to the world of engineering.
Is that where Meherwan gets his
drive and enterprise? Or is it Zarine?
- By Roshan Rivetna
*
“I take my obligation very seriously. Because of poverty in Iran and
the revolution, many of my countrymen have immigrated from Iran.
They are well-educated and very honest, hard-working people, but
being from a different country, they don ’t know English very well,
and they cannot find jobs. They adapt very well to the theater
business and I have hired many of them to work for us. We are
a great asset to them, and they are a great asset to us. ”
Alayar Dabestani
6 Parsiana January 1996
IFE7ANA JOURNAL BUSINESS SUPPLEMENT
ZARTHUSTI
BUSINESS
AND
ENTERPRISE
A Profile of the First Generation of Zarthustis
on the Business Scene in North America
Compiled by
Rohinton and Roshan Rivetna
While Zarthusti entrepreneurs in North America have yet to
blaze the trails left behind in India and Iran by stalwarts of
the stature of the Tatas or the Wadias or Arbab Jamshedian,
each in his or her own niche, has taken giant strides, at
tremendous financial and personal risk, weathering good
times and bad, each weaving Zarthusti values of integrity
and industry into the fabric of the nation.
Within the short span of 30 to 40 years since the first gener
ation of Zarthustis arrived in the U.S.A, and Canada, they
are building a reputation, and beginning to have an impact
on the business scene.
Some following a dream, some through dogged persever
ance, some through pure chance, and some out of necessity
as corporations “right size” and “restructure”, each has
built their enterprise, big or small, from ground up.
Each is, in a way, a trail blazer.
About this Compilation
This compilation is not a comprehensive
directory, but rather a sampling of the
variety of businesses that Zarthustis have
ventured into, and the successes and pit
falls they have encountered. This com
pilation just barely scratches the surface.
A comprehensive directory is being pro
duced by Cyrus Toorkey, based on an
earlier version by Farshid Salamati, of
the FEZANA committee for promoting
business and enterprise.
Acknowledgement
The help of Maharukh Motafram in gath
ering the data for this compilation is very
gratefully acknowledged.
Architect , Builder, Developer
WADIA ASSOCIATES
158 Main Street
New Canaan, CT 06840
(203) 966-0739
Architect Dinyar Wadia is “more
than a workaholic ”, says wife Gool,
“he drives all the people around him
to work too. As soon as he comes
info the office, it is buzzing. He
thinks the harder he works the lucki
er he gets ”. And so he works with a
passion, seven days a week, in his
large Connecticut office, with a staff
of over 15 architects, project man
agers and office help.
Wadia designs and builds high-end
homes, having built over 150 homes
in the last 20 years ranging from $1M
to $17M, averaging $3M each.
Styles rangeThey cau
tion new starters to stay away from
making a big investment all at once
in any such “package deals ’.
PREMIER RUBBER STAMP CO.
80 Forest Manor Road, Suite 1104
Willowdale, ONT M2J 1M6
(416) 499-3885
Cyrus Antia manufactures self-ink
ing and wooden-mount rubber
stamps, and sells retail and whole
sale, at very competitive prices.
An ex-Captain in the merchant navy
for 25 years, Antia came to Canada in
1992 on an “Entrepreneur Visa ”, and
got the idea for the rubber stamp
business from a Business Opportuni
ties Show.
AK OFFICE SUPPLIES, LTD.
10 West 15th Street
New York, NY 10011
(212) 620-0401
Kaika Clubwallahas a printing bro
kerage and an office supplies busi-
4
I
42 Parsiana January 1996ness from his office in New York. He
provides end-to-end service for
client s printing needs, and subcon
tracts the work to printers all over the
country. He deals mostly with com
mercial printing, including docu
ments and books for the U.N. The
office supplies are ordered by his
clients from a catalog.
This is one business where
get in with minimal investment, ”
says Clubwalla, who discovered the
opportunity quite by accident. As
financial controller for a previous
job, he was asked by a client to get
some printing done. Clubwalla got
the job done by a local printer,
marked up the invoice by 40% and
wass.i„ab,e,osa.isfy.hec.ie„.»i.h showing -’
the quality and service he provided. across the U.S. and Canada.
Ttio t J V .• T-, With a bachelor ’s degree in aviation
vice he nroX^ ‘,V entrepreneur, Daroo- Btrd.e chanced into this business
ce he provtdes be it in the print wala was regional manager of a while filling in for a friend in 1978
brokerage or the office supplies busi- major Canadian bank until it closed Then went back t» school totake sre
property manage.'
---------- ------------------ P ment and shoDoing management.
B Realtor, Mortgage Broker
SUTTON GROUP
#101 -133 West 15th Street
North Vancouver, B.C. V7M 1R8
(604) (986-9321
Shahrookh Daroowala is an inde-
you can
he was in London and Hong Kong
before moving to Canada.
KABOLY AND ASSOCIATES
755 E. Carisbrooke Road
North Vancouver, B.C. V7N INl
(604) 980-9000
“*’***' “ independent
estate agent with ReMax Crest,
and deals with commercial, residen
tial and farm land.
CNL PROPERTIES, INC.
400 East South Street
Orlando, FL 32801
(800) 522-3863
Mezdie Birdie is Director of Asset
also exploring (with Management dealing with commer
cial properties, and acquisition and
specializing in the hospitality indus-
try. They buy, sell and finance hotels
(some recent ones being the Four
Seasons, Sheraton and Holliday
Inns) in Canada and the U.S.
His target clientele is the immigrant
community of Iranians and Indians,
who he feels have a lot of potential.
Daroowala is ; ’
Alayar Dabestani) opportunities for
across the U.S. and Canada.
Banker turned entrepreneur, Daroo-
wala was regional manager of a
major Canadian bank until it closed
down in 1991. With a B.Com,L.L.B.,
With Best Wishes
from
Mr Rusy M. Shroff,
M.B.E.
43 Parsiana January 1996
and
Mrs Purviz R. Shroff
I“The harder you work, the luckier
you get ” is his recipe for success,
“That is how I got where I am. ”
RUSI GANDHI REALTY
(312) 973-7714
RE/MAX LEADING EDGE
28 Route 46 West
Pinebrook, NJ 07058
(201)575-6005, (800) 573-RUSl
Owner of Rusi Gandhi Realty in
Chicago and Broker Associate with
Remax Leading Edge in New Jersey,
Rusi Gandhi has 18 years of experi
ence in Real Estate, and has sold over
$100 million in property, including
residential, commercial, vacant,
hotel/motel and shopping centers. He
networks with over 6,000 agents in
52 countries and serves all 50 states
and Canada.
Having come from Bombay in 1970
as an MBA student, Gandhi was
recently declared the Number 1 bro
ker in Illinois for 1993 for General
Development Corp. He has also
received numerous awards from the
Chicago Association of Realtors, and
was listed in Who ’s Who in Illinois
for 1994.
Gandhi goes one step beyond in the
services he offers his clients — in tax
matters, mortgage financing, invest
ments and financing. In a recent let
ter to all Zoroastrian Associations he
offered to help anyone who purchas
es, sell s or rents a commercial or res
idential property in the U.S, Canada
or any of 52 countries, “At the time
of closing, ” says Gandhi, “I will send
your Association or FEZANA a
check for 10% of the fees I receive. ”
B B Restaurants SUS
KAISER FOODS U.S.A.
11909 Beechnut Street
Houston, TX 77072
(713) 561-0500
Kairasp Rusi Lashkari owns a
take-out restaurant, bakery and full
service catering kitchen for serving
up to 2,000 people. He is available to
travel anywhere in U.S.A., for wed
dings, navjotes and other functions.
Specializing in Parsi, Indian and Pak
istani cuisine he also offers burgers
and Philly Steak sandwiches in his
shop, which has now built up a size
able local American clientele as well.
He also supplies meals on a regular
basis and will ship anywhere.
Lashkari, arrived in Houston in 1981,
having left after 3 years of a medical
MBBS program. After graduation
with a Masters in Hotel and Restau
rant Management, he taught and
worked at several hotels — the Mar-
riot, Westin and Ritz-Carlton
Deciding to finally take the plunge,
in 1992, with an initial investment
and a lot of support from Parsi
friends and businesses, he purchased
a vacant, ‘out-of-business ’ restau
rant, completely re-designed the
kitchen and set out to follow his
dream. “I want to deeply thank the
Parsi community of Houston from
the bottom of my heart, ”, he says,
“Especially Mr. Homi Davier, for
their untiring support and encourage
ment. ”
His ambition now is to popularize his
Batasas, Nankhatai, Khari-mithi bis
cuit, vasanu, suterfeni and other Parsi
delicacies “all over America. ”
BLIMPIE SUBS AND SALADS
Texas Medical Center,
2246 W Holcombe
Houston, TX 77030
(713) 661-7384
Adil Bharucha’s Blimpie Italian
sandwich shop accommodates 50
persons, serving hot and cold sand
wiches, salads, desserts, and ‘lite ’
dishes. He also does catering and
party trays.
When Bharucha opened his Blimpie
in 1982, there were about 200 fami
ly-owned Blimpies; after becoming
a public franchise in 1990, there are
A
costs
I-*
now 1500 across the USA.
Blimpie franchise now <
$120,000, and Bharucha will help
interested persons get started.
SHEIKH CHILLI’S
6121 Hillcroft, Houston, TX 77081
(713) 568-7503
Syed and Villie Azhar own a Pak
istani-Indian restaurant seating 120
persons. With 9 cooks from Punjab,
Azhar serves tandoori specialties,
biryanis, kabobs, vegetarian dishes,
snacks (bhajyas, samosas) desserts
(gulab jamun, kulfi), mithai and
more. They also cater for private
parties.
GREEN LIGHT DELI
9333 Genesee Avenue
San Diego, CA
(619) 453-9673
Hoshang and Katy Khambatta own
a soup and sandwich shop, with a
few tables and'patio seating in the
plaza level of an office building.
With a cook/helper and 1 delivery
boys, Katy keeps very busy catering
to her mostly business lunch clien
tele. While the shop serves mainly
deli items, she does also prepare hot
specials like curry rice, pullav and
samosas which are quite popular.
FRESCO — ITALIAN EATERY
Techworld Plaza
800 K Street NW
Washington, DC 20001
(202) 682-9333
Hoshang Daruwalla serves pizza,
pasta, lasagna, spaghetti, calzones
and other Italian dishes at his Italian
Eatery in a business area in Washing
ton. A Catering graduate from Bom
bay, and manager of Taj Hotel in
Bombay for some years, Daruwalla
purchased the Eatery two years ago,
and is doing well.
KANVAL PALACE
2501 West Devon Avenue
Chicago, Illinois 60659
(312) 761-7270
44 Parsiana January 1996
*
II
Feroze Captain is a partner in the
two-year-old Kanval Palace Indian
restaurant in Chicago ’s “Little India ”
neighborhood. Well designed and
decorated, the restaurant seats up to
150 persons. They also do catering
for parties, weddings and such.
Shortly they plan to relocate to fancy
new premises next to the Hyatt Hotel
in downtown Chicago.
B Restaurant Supplies »
GLOBAL LEASING AND SALES
650 NW 123rd Street, North Miami,
FL 33168
(305) 688-8700
Kersey Rajah sells, leases and
exports restaurant equipment —
refrigeration and A/C, coolers, freez
ers, ice-machines, walk-in coolers,
commercial kitchen equipment. His
clients are restaurants and fast-food
chains, mostly in Florida, but he also
exports all over the world.
With a refrigeration and A/C degree.
Rajah came from Bombay in 1970 to
Montreal, Canada, and thence, in
1979, to Miami.
He started very small, in 1988, leas
ing out a couple of ice-machines. He
has now steadily grown to annual
sales of over $2 million and a lease
portfolio of $3 million, and has 12
full-time employees. He is currently
looking to expanding to another
branch in Florida.
li il H School B B K B
SUGARMILL MONTESSORI
SCHOOL
1120 Burney Road
Sugarland, TX 77478
(713) 530-3747
Khurshid Challa is owner and
director of a Montessori School that
currently has 54 children, and a staff
of 7 teachers.
Originally from Lahore, Khurshid
bought the 4200 sq. ft. building,
which used to be a day care facility,
in 1993 and developed it into a
Montessori School. She personally
supervises every aspect daily to
ensure a quality education for the
children. “I will be very happy to
help anyone get started in this busi
ness, ” says Khurshid, “I have learnt a
lot from the experience. ”
Sii»BTEAli^^»
IRANI & CO., TEA SPECIALISTS
P.O. Box 26072
Indianapolis, IN 46226
(317) 894-4465
Shapur Irani has been in the tea
business for 50 years now, first as the
“Bombay Tea Depot ” in Poona, and,
since 1958 as Irani & Co. in Indi
anapolis. Inspired by his uncle
Aspandiar Irani of Ideal Restaurant
at Flora Fountain in Bombay, who
taught him the “art, science and phi
losophy ” of the tea business, Shapur
still lives by the words “In Quality
Lies Success ”, which are engraved
on every box of tea he sells.
To ensure a consistently top grade
flavor and aroma, Irani us^s special
blends of Nilgiri teas, because it is
I
i
With Best Commitments From
LEACH & WEBORNY
When in Bombay Contact
For attending to your laundry.
They are Launderers & Dyers of repute.
They will also attend to your carpets
for cleaning or dyeing.
66, Off E. Moses Road, Worli, Bombay 400018
Phone: Head Office 2654294 Factory: 4924384,4925644
45 Parsiana January 1996
1
:fnot possible to get consistent quality
even from the same bush from one
year to the next. Gradation of the
product comes from the size of the
leaf. Thus Pekoe or Orange Pekoe
are not different teas, but just differ
ent size pieces of the same tea leaf.
“We businessmen have to have more
faith in God than you people that go
to work, ” says Irani, as he recalled
the tough early years, “America was
very clannish then, it was before Viet
Nam, ” and he was not very welcome
at his first job at International Har
vester in the small town of Lafayette,
Indiana. Irani had come to the U.S.
in 1954, on a “Point 4” program for
training in mechanized farming. “I
came entirely on my own, ” he proud
ly says, “with not a penny in scholar
ships or loans. ”
His whole life changed in 1958 when
friend and mentor, P.E.McAllister, to
whom he is grateful to this day,
encouraged him to go into the tea
business with $2,500 for a partner
ship. Irani immediately ordered
10,000 lbs of the best of Fannings
Nilgiri tea, then set out to knock on a
lot of doors looking for buyers.
Today, Shapur, the sole owner now,
distributes his special blend of Irani
Tea wholesale to a number of hotels,
restaurants, hospitals and colleges
(Purdue University is a long-time
fan) in the Midwest. This year, he
has redesigned his packaging and
plans to sell retail.
B Technology Consultant
BEHRAM KAPADIA
2519 Collins Road
Pittsburgh, PA 15235
(412) 243-3032
Behram
Kapadia is
a metallurgi
cal consul
tant dealing
in ferrous
metallurgy,
heat treat
ment and
failure analysis. He has some large
corporations including Westing
house, among his clients. He started
the business in 1991, after taking an
early retirement package from U.S.
Steel where he was a Research Con
sultant in the Steel Products Division
for 27 years.
BOYCE ASSOCIATES, INC
NANDI ROYCE INTERNATION
AL
1235 Bay Street, Suite 1000
Toronto, ONT
(416) 250-0514
Bomi Boyce and son Jamsheed mar
ket technology and equipment from
principals in Europe to the U.S. and
Canada, and transfer North American
and European technology to India.
“We have a niche market, ” says
Boyce, “we fill in the gaps not cov
ered by anyone else, for example if
India manufactures a piece of
machinery but is missing a special
kind of bolt, we provide it. ” Among
the variety of fields they cover are
fertilizers, chemicals and polyethy
lene products. “We are not always
experts in the product, we just know
how to transfer the technology. ”
A chartered accountant and MBA,
Bomi came to Toronto in 1969 from
Bombay, and worked with IBM
Canada for 11 years, then decided to
go into business.
SORAB R. VATCHA, Ph.D, PE
707 Continental Circle, Suite 1037
Mountain View, CA 94040
(415) 988-0696
Dr. Sorab R. Vatcha is a technology
and management consultant to the
process industries. He assesses sig
nificant technology trends and busi
ness opportunities, facilitates
successful product and process inno
vation, and helps companies reduce
waste and pollution. He is also
involved with intemation^ technolo
gy transfer between the U.S. and
India.
In 1969, Sorab came from Bombay
to the U.S.A, as a graduate student at
Caltech. After receiving his Ph.D. in
Chemical Engineering, and later an
MBA, Sorab worked in the energy
and chemical industry, where he
helped develop and successfully
commercialize several new products
and processes. Highly respected in
the field, Sorab has-written hundreds
opportunities,
4*
*
We have a niche market, ” says Boyce, “we fill in the gaps not
covered by anyone else. For example, if India manufactures a
piece of machinery but is missing a special kind of bolt, we
provide it... We are not always experts in the product, we just
know how to transfer the technology ”
(I
Boyce Associates Inc, Nandi Royce International — Bomy Boyce and son Jamsheed
46 Parsiana January 1996of professional publications and sem
inar presentations, and has been an
invited speaker at numerous interna
tional conferences. He started his
consulting practice in 1993.
“It takes a lot of skill and effort to
build up a client base, ” says Sorab,
“The main ingredient is self confi
dence and believing in yourself. But
the rewards are many, mainly in
terms of professional achievement
and recognition. ”
8 8 Textiles, Fashion li M
DILEMMA INC.
SHROFF & ASSOCIATES, INC.
49 Colonial Avenue
Dobbs Ferry, NY 10522
(914) 693-5163
I
The New York Times [January 1,
1995] called Phil and Dhun Shroff,
designers who make predictions
about fabric trends, “Prognosticating
Pros and Comer Psychics for Corpo
rate America. ” From their large stu
dio in New York, the Shroffs predict
textile color and texture trends for
the fashion industry. With a staff of
artists and illustrators. Dilemma, Inc.
also designs textiles, accessories and
apparel. Shroff & Associates focuses
on technical development and mar
keting of fibers, yams, fabrics, gar
ments and home-fumishings in the
textile industry.
The Shroffs created a collection of
knit fashions to launch Monsanto ’s
new acrylic yam, Fi-Lana, in 1992,
which received notable mention in
Women’s Wear Daily [March 10,
1992], In October, Phil directed a
fashion show at the ground-breaking
Wrap, 100% soft virgin wool “Floral
Fantasy ”, designed by the Shroffs.
ceremonies, (with Mayor Ed Koch
presiding), of a new $15 million
plant for sweater manufacturer.
Mademoiselle.
But success and the glitter of the
fashion mnway have not changed
Phil or Dhun, who fondly remember
friends from Dadar Parsi Colony in
Bombay, where they grew up.
Phil came to the U.S. in 1960, stud
ied Textile Engineering and Market
ing, and worked for Monsanto. When
Dhun got paid more as a consultant,
than he did as Monsanto ’s Director
of Fashion and Fabrics, the couple
decided it was time to start their own.
NASH JAMES INTERNATIONAL
438 Queen Street West
Toronto, ONT MSV 2A8
(416) 703-6274
When his immigrant visa was repeat
edly refused. Noshir Jamshed
Parekh came to Toronto from Bom
bay as a visitor in 1964 to promote
his fabrics business, “to see the
world ”, and perchance try his luck
again at the immigration office. On
ipplied fab-
the way, in the plane, grasping at any
straw to improve his odds, he decid
ed to pick a more ‘British-sounding'
name, and so was bom Nash (Noshir)
James (Jamshed) International.
It wasn ’t the name, though, that got
him his immigration visa. It was his
Parsi background. The immigration
officer, having been in India during
World War II, had met and knew, and
and had the deepest regards for the
Parsis of Bombay. He granted him
the necessary papers immediately. “I
was never so proud to be a Parsi
Zoroastrian, as I was that day, ” says
Parekh.
He started his business in 1966 in
Toronto. With a few scarves, stoles
and bolts of silk fabrics, from his
basement apartment, he trudged
many a mile, from shop to shop and
boutique to boutique. The big break
came five years^ater when Eatons of
Canada placed an order for 1000
meters of raw silk. He suj
rics to Eatons for 20 years^until they
phased out their retail fabric depart
ment some years ago.
Today, Parekh sells in Canada from
coast to coast, to bridal houses, fab
rics shops, and small manufacturers
of ready-to-wear clothes. He also
has a retail fabric store, which daugh-
ter-in-law Sherry Ann helps manage.
He goes to Europe and around the
world twice a year to trade shows to
buy the latest in textile trends: laces
from France, embroideries from
Switzerland, velvets from Germany,
silk prints from Italy and the finest
raw silks from Bangalore.
8 8 » Theater , Movies 8 8 «
AT A THEATER NEAR YOU
11404 51st Avenue, NE
Marysville, WA 98271
(360) 653-7055
See Personal Profile of Theater
owner Alayar Dabestani in this
issue of Parsiana, p.2.
47 Parsiana January 1996
*
II
BARDELL ANIMATION, LTD.
509 Richards Street
Vancouver, BC V6B 2Z6
(604) 669-5589
Founded in 1987 in a 700 sq. ft. stu
dio, with a $2,000 investment.
Bardell Animation Ltd. [See
FEZANA Journal Spring 1995]
owned by Delna Bhesania and hus
band Barry Ward, has grown into
one of the largest animation houses
in Vancouver, fulfilling service con
tracts for large companies like Toron
to-based Nelvana Ltd., the largest
animation company in Canada, and
MGM/United Artists in Los Angeles.
With a staff of upto 90 animators
who paint the cells for animated car
toons, they have had giddy successes
and frightening failures. Theirs is an
‘accordian operation ’, the trick,
according to Delna is “To learn to
roll with the punches, and be able to
bounce back. ’’ Delna migrated to
Canada with her family in 1967 at the
age of three.
» S K Travel SI ¦ tt
SACHEM TRAVEL, INC.
80 Orville Drive
Bohemia, NY 11716
(516) 567-2840
Manchi and Genevieve Engineer
are owners of a world wide, indepen
dent travel agency located in the
Atrium Building opposite Islip
McArthur Airport. They specialize
in airline tickets, cruises, hotel book
ings, tour packages, corporate
groups, and will be happy to arrange
a package for Zoroastrian groups.
Manchi was regional sales manager
at Auto-Europe, the oldest car rental partly owned by Davier.
company in Europe besides Hertz,
then an airline executive with Air
India and Braniff, prior to starting
Sachem Travel, Inc. (Sachem is an
American Indian word for ‘chief ’).
TRADE WIND ASSOCIATES INC.
Hew York
Houston
Chicago
Toronto
Vancouver
Mexico
(212) 286-0667
(713) 960-0343
(312) 664-3434
(416) 966-4853
(604) 683-6900
(525) 629-0380
Trade Wind Associates, Inc. was
started by Mitzie Birdie and brother
Happy Minwalla in New York in
1984 and quickly grew to 6 branches
in North America with about 60
employees. The Toronto agency was
opened by Nilufer Mama in 1992.
They are the sole agents for Gulf Air Lynnwood, WA 98036
in Canada.
Family-owned and operated, all the
employees as well, are committed to
providing the very best in service, for
that they believe is the secret of their
success.
CAPRICORN TRAVEL, INC.
9623 Southwest Freeway
Houston, TX 77074
(713) 270-5519
(800) 665-5660
See Personal Profile of Homi
Davier, in this issue, p.34. Below:
crest of Baltic International Airlines,
BALire-
^Cinternational airlines ?>
'•AMERICAN
LYNNWOOD TRAVEL & CRUISE
3717 196th Street Pb Box 2487
(800) 643-8624
(206) 353-3438
Manijeh Deboo, long time resident
of Seattle, Washington, is a certified
travel consultant. While she was
with Pujet World Travel, of which
she was the owner for 11 years till
she sold it a couple of years ago,
Manijeh had the opportunity to trav
el around the world twice.
*
The New York Times called Phil and
Dhun Shroff, “Prognosticating Pros
and Corner Psychics for Corporate
America. ” From their large studio
in New York, the Shroffs predict textile
color and texture trends for
the fashion industry
Dilemma Inc. Shroff & Associates, Inc, -
Phil and Dhun Shroff
The immigration officer, having been
in India during World War II, had met
and knew, and had the deepest regard
for the Parsis of Bombay. He granted
the necessary papers immediately. “I
was never so proud to be a Parsi
Zoroastrian, as I was that
day, ” says Parekh
Nash James International - Noshir Jamshed Parekh
48 Parsiana January 1996
I¦T
T
i
MARLIN TRAVEL
2009 South Park Royal
West Vancouver, BC V7T lAl
(604) 929-0406
Rukhshana Daruwalla is an inde
pendent travel agent connected with
Thomas Cook. The business, started
3 years ago, specializes in cruises.
Originally from Bombay, Rukhshana
lived in England and Hong Kong,
prior to coming to Vancouver.
» » K K Yoga « SI SI H
PERVIN DAVAR
3818 Lakeview Terrace
Falls Church, VA 22041
(703) 354-3072
Pervin Davar teaches
Yoga ”, that combines stretching,
breathing and relaxation techniques,
in the belief that yoga is for the com
plete and harmonious development
of the individual. She holds classes
at the U.S. Senate, for the mostly
Senate staff, and also at a local
Church and Alexandria Hospital
wellness Center.
Davar, who has an Education degree
from Poona, came to the U.S. in
1966. She has a teacher ’s certifica
tion from the Integral Yoga Institute
in Virginia, and over 20 years yoga
experience.
YOGA & MEDITATION SCHOOL
425 Camino Del Rio SOuth
San Diego, CA 92108
(619) 497-6933
Katy Guard (and late hus-
® Zarthusti Supplies
SUDREHS, KuSHTIS
COOMIBHATHENA
220 Oak Street #2517
Toronto, ONT M5A 2E1
(416) 863-6615
Mrs. Coomi Bhathena is an expert
with the needle, and takes orders for
sudrehs, navjote and wedding
clothes, sari blouses and petticoats.
She will ship anywhere in North
America. With her exceptional cook
ing talents she also often helps out at
the Darbe Mehr in Toronto.
A handicraft teacher from the Petit
Girls High School in Bandra, near
Integral fr®™ Bombay, Katy and Bombay, Mrs. Bhathena, or ‘Coomi-
mai ’ as she is affectionately called,
came to Canada in 1964. For about
10 years she was employed at Cana
dian tailoring shops, until she left to
devote more tipie to her crafts, her
family and her community efforts.
ZOROASTRIAN SUPPLIES
10511 Brinwood Drive
Houston, TX 77043
(713) 461-2970
Mrs. Mehroo Elavia sells Zoroastri
an religious items: sukhar, lobban,
kushtis, topis, sudrehs, artifacts,
Farohar pendants, German Silver
utensils, ses, prayer books and more.
The shop, operated from her home,
was started in 1985. The items are
A <
¦' / *
five yoga teachers. They moved the
school to San Diego in 1979.
Behram studied under the world
master B. K. Iyengar. She practices
Hatha Yoga, a science of exercises,
breath control and meditation which
brings body fitness and flexibility,
with control and reduction of stress.
and! X
'V
I >
*
SHERNAZ SETHNA
185 Red Maple Drive East
Levittown, NY 11756
(516) 579-7654
Shernaz Sethna,
teaches yoga atj
schools
work shops.I
She finds her
classes for the^^
Senior Citizens Club
most rewarding. A certified teacher imported from family contacts
of the Iyengar yoga school she start- Navsari and other places in India,
ed studying yoga with senior Iyengar Mrs. Elavia came to the U.S. in 1978
from Bharuch.
[The Elavias are returning to India
shortly, and wish to sell their inven
tory of Zoroastrian Supplies. We
encourage any individual or Zoroas-
of the Iyengar yoga school she start-
I ^^7 —•—liua- juuujiiig, Wllll OVlllVl
band Behram) founded the teachers Freny and Sam Motivala in
Dadar, Bombay, and has traveled to
Pune to study with Iyengar, and to
renew her certificates.
Shernaz came to the U.S. in 1970,
and started the classes shortly there- trian Association to continue this
- - most unique and valuable service
yoga school with 2 stu
dents, from their home in Rockford,
IL, in 1969. Through word of mouth
the numbers have steadily grown,
and over the past years, the couple
taught thousands of students, and
trained and certified over seventy-
after. “Yoga is not a physical thing, j • ;¦
it is a whole way of living. ” She is provided by the Elavias to ZarthustL
sad that there are no Zarthustis, and in North America
very few Indians, in her classes.
49 Parsiana January 1996LOOKING TO THE FUTURE
A collection of thoughts, ideas and suggestions to promote Zarthusti business and enterprise.
KEY TO SUCCESS IS
NETWORKING
By Farshid Salamati, Chair,
FEZANA Ad-Hoc Committee for
Promotion of Zoroastrian Business
es and Professionals
s we approach a new century,
we are rapidly expanding our
society with incredible new
technology. Zoroastrian profession
als have emerged over the last fifty
years to bring our society into a lead
ing position in international trade and
business. With the present and future
generations, we continue to increase
our knowledge and resources to build
an even stronger society.
Yet, the generations of today are not
quite like those of the past. The new
generations bring new ideas, new
insights, new attitudes, and they take
new actions which are often more
effective than those of the past and
most essential for success.
owever, many of these aspir
ing professionals are lost
when it comes to entering
the ‘real world ’. They need guidance
from the older generation. Since
every business is crowded, the newer
generation faces a problem when
they enter the world of business.
This is where the older generation
can help, but there is a communica
tion gap. It is this gap that we must
narrow, by involving our community,
and most important, by communicat
ing with each other.
Business prospers and thrives on
support. Our community can provide
a
this support, and provide new
entrants with a consistent, easily
accessed program. This kind of
approach will benefit both our com
munity, and our companies at the
same time.
Our program should include:
Directory listing all the businesses
and professionals; Yellow Pages
containing advertisements of busi
nesses; an annual conference or sem
inar to update businesses and the
community about current issues and
events; an annual Business Expo
where businesses can show their
products and services; a Business
Chamber of Commerce which pro
vides a chance for the community to
voice their opinions; and a Who ’s
Who Roster listing positions, titles,
company and achievements for every
business person.
A Zarthusti Business Expo is being
planned, for late 1996, to provide a
forum for networking and show-cas
ing Zarthusti businesses.
he future of our society
depends on the continuous
success of universal business.
And as the makers of our society, we
must reach out and do everything
possible to ensure this success. We
must work as a team to generate our
future and the only way to do this is
by communication. We are eager to
hear your opinions and need infor
mation about your businesses, so
write to us (at 7901 Oakport Street,
Suite 3100, Oakland, CA 94621, tel:
(510) 632-0104) with your ideas and
comments. We welcome all..
o
ZARTHUSTIS SUPPORT
ING ZARTHUSTIS
By Rohinton Rivetna
ur entrepreneurial spirit is
alive and well, as is amply
evident in the vast array of
business stories profiled in this issue,
and this is just scratching the surface.
But what has the community done
thus far to promote entrepreneurship
among Zarthustis in North America?
Zarthusti business owners and
prospective entrepreneurs first came
together at th? 1992 North American
Congress in Houston, at a Workshop
under the initiative o^ Meherwan
Boyce. Since then, Business Work
shops have been held at every
Congress, with increasing popularity.
EEZANA has formed an ad-hoc
Committee to promote Zarthusti
businesses and professionals, chaired
since its inception by Farshid Sala
mati. In 1993, Salamati prepared a
Zoroastrian Business and Profession
al Directory. At the Philadelphia
Congress in 1994, Cyrus Toorkey of
New Jersey volunteered to coordi
nate a business network. He has
established business contacts in
major centers in North America and
is continuing to gather information
on businesses and professionals with
an aim to compiling a comprehensive
directory. This special issue of
FEZANA Journal is yet another
effort by FEZANA in this direction.
EZANA is striving to develop
the support infra-structure to
promote enterprise by first
50 Parsiana January 1996
II
I
I
listing
providing a networking forum, and
as FEZANA matures, providing
direction, discovering opportunities,
helping jump-start new businesses,
and most important of all, help with
finances.
he first step is networking.
Production of an exhaustive
directory listing every
Zarthusti business in North America
is of the utmost importance. Farshid
Salamati and Cyrus Toorkey ’s efforts
in this direction are to be applauded
and encouraged.
It is also my hope that FEZANA hold
a Business Expo, possibly in con
junction with each North American
Congress, featuring business work
shops and exhibit booths.
ritical to the prosperity of the
community is the need to fos
ter synergies — between and
among Zarthusti businesses, profes
sionals, and the community. Every
Zarthusti must pledge to patronize
Zarthusti businesses where possible.
Before we look up the local Yellow
Pages, we must endeavor to seek out
a Zarthusti who provides that product
or service. Be it travel, insurance,
catering, accounting, medicine, law,
construction, tailoring, manufactur
ing, gifts, nursing homes, laundries,
print shops — there are Zarthusti
goods and services everywhere.
In a perfect, mutually beneficial sym
biosis — the community supports its
businesses, and the businesses sup
port the community.
1
I
BUSI
NESS DEVELOPMENTS
By Phiroz Dastoor
Toronto, Ontario
t is of interest to note that
between January 1994 and Febru
ary 1995, a total of 56 business
developments between Canadian
firms and Indian firms, were reported
[India Journal, Toronto, May 19,
1995].
hese include: waste water
management projects, con
sulting services in the power
and environmental areas; manufac
ture of industrial fans; an oilfield
renewal scheme and oilfield drilling
training; software development;
manufacture of holographic identity
cards; production of telephone direc
tories; liquid cleaning products;
engineering design work; solar panel phenyl and PVC raisins,
production; tissue culture analysis;
manufacture of toothpicks and straws
for international airlines; mining
and processing of titanium; security
systems; and electronic paging
equipment.
C-Can of Winnipeg signed contracts
for delivery in 1994 of 50,000 tons of
green peas with traders in Bombay.
Bata in Bangalore will produce Hush
Puppies for the U.S. market and Adi
das shoes for Europe. The Four Sea
sons Hotel Group will establish new
all-suite hotels in Bombay, Goa,
Bangalore, Madras and Delhi. Vadi-
lal Dairy of Bombay will produce
cheese and butter for Ault Foods of
Toronto, and many more ...
This is just a sampling of the variety
of interesting and lucrative business
ventures between Canada and India.
I
WZO—ENCOURAGING
SELF-EMPLOYMENT
n April 1995, the World Zoroas
trian Organization (WZO) in
Bombay initiated a scheme for
“Encouraging and Promoting Self
employment ” among Zoroastrians in
India. In response to its invitation for
proposals, WZO was inundated with
proposals ranging from the excep
tional to the ludicrous. After careful
evaluation, they made available
interest-free Ioans to be repaid on a
B
mutually agreed-upon schedule to 41
deserving Zoroastrians, totaling Rs.
4,423,060.
usinesses included auto-rick
shaws, taxis, trucks and tem
pos, computer units, interior
decoration of cars, beauty parlor,
video shooting, sound recording stu
dio, electrical workshop, off-shore
catering, STD booth for long dis
tance telephone service, soft drinks
bottling plant, manufacture of food
items, battery acid, liquid soap.
The project was funded by a munifi
cent donation by one individual
Zarthusti in mempry of Bai Maneck-
bai and Seth Pirojshaw Bomanjee
Jeejeebhoy. WZO hopes Zarthustis
around the world will emulate the
generosity of this Zoroastrian and
donate generously to WZO to assist
in initiating and financing various
welfare projects for Zarthustis.
!
t
MATRIMONIAL
Wealthy parents of high status invite
matrimonial alliance for their
28-year-old, beautiful, tall, intelligent,
good-natured, considerate, double
graduate, domestically trained
daughter from well-placed
professional s/businessmen from
similar background. Apply with full
details and recent photograph
(returnable) to:
The Advertiser
Parsiana, Matrimonial (Jan/4-96)*,
GPO Box 892, Bombay 400001
‘Please make sure the reply envelope
bears the reference number cited here.
J
*
k
Always remember
TATA
BATA
KHAMBATA
Ketayun & Bomi
22/A, Wellington Tenace
Wellington Street, Bombay 400002
Tel No: 2069636, 2057242
Pager No: 9602-104007
51 Parsiana January 1996Ketayun H. Gould, Ph. D. is a professor emerita in the School of Social
Work, University of Illinois at Urbana-Champaign. After electing the\
early retirement option from the University, she and her husband moved
to Stafford, Virginia where they have formed a partnership. Independent
Scholars Associated. Currently, she is authoring a book on the historical
and demographic decline of the Parsi Zoroastrian community in India, |
that is based on data that she collected in the rural and urban areas of
Gujarat, as well as Bombay, and the India Office Library in London.
LOOKING OUTWARDS:
ENTREPRENEURSHIP
ASSISTANCE AGENCIES
By
Professor Ketayun H. Gould
Independent Scholars Associated
Stafford, Virginia
sciousness to take advantage of this
basic right. Perhaps we have been
lulled into thinking that our own ini
tiative and leadership qualities can
overcome the obstacles that other
minorities have faced in confronting
the marketplace. Moreover, the con
troversy surrounding Affirmative
Action has contributed to the stigma
attached to this program. Thus some
Zarthustis who could be potential
beneficiairies might have shied away
? In this context, it provides from utilizing these guidelines for
fear of being accused of succeeding
solely on the basis of their minority
status.
f the above scenario is accurate, it
might be instructive to examine
.some hard evidence about the
realities of the free market enterprise.
Then, it might be easy to understand
why the federal government found it
necessary to take a pro-active stance
in dealing with economic discrimina
tion. Statistics reveal that the minor
ity community represents
approximately- 25% of the Ameri
can population, but currently owns
only 6% of operating businesses.
he majority of articles in this
Special Issue will undoubted
ly be concerned with looking
inwards at our collective resources:
past accomplishments, plus a show
case of successful enterprises that
can be organized into a Zarthusti
business and professional network.
This article, however, focuses on
looking outwards. It asks the follow
ing question: Is the community over
looking opportunities for full
participation in the North American
economy? ] .
some answers by giving examples of
government agencies that might be
of great value in promoting Zarthusti
entrepreneurship .
Zoroastrians from India, along with
all other groups in the Asian and
Pacific Islander category, are consid
ered a minority under Affirmative
Action guidelines. This status enti
tles them to receive various types of
assistance from public and private
sectors, which in this case translates
to opportunities for minority busi
ness enterprises. Unfortunately, it is
clear that the community as a whole
has not developed the political con-
community
generating just one percent of gross |
business reveijues, nationwide.
n an effort to deal with this situa
tion, the U.S. government estab
lished the Minority Business
Development Agency (MBDA) in
1969. It is the only U.S. government
agency that has been created to foster
the establishment and growth of
competitive minority-owned busi
nesses. MBDA’s national office is
headquartered in the U.S. Depart
ment of Commerce in Washington,
D.C. In addition, MBDA has six
regional office locations: Atlanta,
Chicago, Dallas* New York, San
Francisco, and Washington, D.C.,
and four district office locations:
Boston, Miami, Philadelphia, and
Los Angeles.
MBDA does not provide any direct
financial assistance to minority busi
nesses. Instead, it funds Business
Development Centers nationwide to
assist the start-up, expansion and
acquisition of minority-owned firms.
There are more than 100 of these
[Continued on page 55J
I
I
52 Parsiana January 1996Small
Business
In Canada
And The
United
States
By
Bomy Boyce
s in the forest where supple,
adaptable saplings outnum
ber the creaking old oaks and
elms, entrepreneurs are gaining pre
eminence in an f
enthralled with corporate bigness.
And the forest is changing in other
ways as well,
seniors, immigrants and those who
traditionally joined corporations
(MBAs) are beginning to outpace the
once traditional entrepreneur, those
with limited education, in the number
of businesses they start. The forest
will never be the same again.
Market muscle and sheer size no
longer gives a company an insur
mountable advantage. Its arsenal has
to include innovation and flexibility
as well — weapons more at home
with smaller companies.
Have you noticed we don ’t hear the
word megaproject any more? Until
the 1982 recession this is all we did entrepreneurial skills than the few
hear.
megabucks, were the crown jewels of
North American industrial strategy.
They were to make us the sheikhs of
Bomy Boyce, of Boyce Associates, Inc. and Nandi Royce International,
is a technology transfer consultant. See his profile on page 81.
the north. Instead they proved to be
the first victims of the recession.
The entrepreneurial revolution takes
the opposite tack. It ’s putting our
eggs in many baskets and tapping the
energy and creativity of millions
rather than the cloistered few. This is
sane strategy considering the foibles
of megaprojects, yet for some strange
reason critics attach inordinate risk to
this splendid bit of common sense.
As a corollary to the emergence of
the information economy, dramatic
developments in computers and
telecommunication technologies are
enabling organizations to downsize
and maintain their efficiency.
Economies of scale are no longer a
decisive advantage.
Where we once relied
economy less contentedly on institutions,
. “ - ; big business, government
Women, youth, organized labor to do
our nation building, it is
now the task of millions of
entrepreneurs.
People often limit use of the word
entrepreneur to describe a person
who has achieved success. This is
unjust. An entrepreneur, whether
successful or not, displays a charac
ter and grit different from those who
shelter themselves in the security of a
job. Perhaps there is some truth that
an entrepreneur is born, not made.
But far more of us are born with
Megaprojects, costing who take advantage of those talents
to start their own business — to pilot
it through the first difficult years.
53 Parsiana January 1996
There is a wide gulf between the the
ory and practice of entrepreneurship.
Dreams of independence and wealth
are overshadowed by long hours and
short cash flows. Many a ship,
though weathered by true
entrepreneurial winds, has floun
dered. Statistics abound in closures
and bankruptcies. There could be
several reasons but four play a major
role:
money and ownership control.
weathered
marketing, organization,
arketing.
important dictums in
small business are market
ing, marketing, marketing. You must
make the customer the focus of
everything you do. It is not to the
victor goes the spoils, but to the one
who spoils the customer goes the vic
tory.
Ideas in themselves are worthless
unless they can be tume<^into a prof
itable business. You need somebody
to pay for the idea. In other words,
have a way to market it. If you can
not figure out how to do this, it is
best not to order those business
cards.
In terms of the products you carry,
markets you serve, or geographic
areas you reach, put your eggs in
more than one basket. In today ’s fast
changing conditions, you run the risk
of losing flexibility, so essential to
survival, if you concentrate on only
one product.
rganization. The growth of
your business depends on
the size and strength of the
organization. Unfortunately, build
ing an organization can be expensive.
An alternate is to build a solid net
work. This grows from continuous
exposure and investment of time in
meeting people. It is a combination
oM
of new acquaintances and deep
friendships.
Major companies now operate on the
concept of just-in-time inventory.
Can you visualize a just-in-time
workforce? Its know-how when you
need it, without associated long term
costs. And a good network can pro
vide superlative skills, knowledge,
contacts and expertise which is diffi
cult to rival with a staff of your own.
You create assets without liabilities.
oney: Its water, water
everywhere, but not a drop
to drink. Your company ’s
need for cash grows right alongside
revenues. And it normally means
boosting your operating line of cred
it, if you have one. Here discretion is
the better part of valor. Owning half
or less of a successful company is
better than owning 100% of nothing.
If need be, take a partner, and usual
ly you will be ahead in your quest for
capital.
Selecting a good hank is crucial. To
know a banker is as important as hav
ing a good family doctor you can
trust. Since banks often balk at the
risk of financing independent busi
nesses, would-be entrepreneurs often
canvas family and friends to finance
new ventures. A number of
entrepreneurial equity funds are
springing up to quench the indepen
dent business owners ’ thirst for ven
ture capital. These funds can also
offer consultation advice on mergers,
acquisitions and bridge financing.
Venture capital funds favor fast
growth companies. If you can
demonstrate extraordinary manage
ment and extraordinary potential,
money is available. Many
entrepreneurs turn to a funding alter
native that makes start up losses a
virtue - a limited partnership. Here
investors fund the partnership in
exchange for the right to write off
start up losses.
available.
Where the
entrepreneur has a unique process
which will be in great demand once
commercialized, major clients may
advance monies to commence opera
tion.
The secret is spotting a
major trend and then climb
ing aboard at just the right
moment.
The Canadian Federal Government
provides financial assistance through
the Small Business Loans Act and
the Federal Business Development
Bank. Each Province also has its own
program, and in some cases provide
cash grants.
In the U.S.A., the Small Business
Administration of the Federal Eco
nomic Development Assistance Pro
gram can provide Direct Loans.
Each State, through the SBA pro
grams of the Department of Com
merce, promotes business expansion
and employment.
wnership Control. A naiive
start-up entrepreneur deals
equity to everyone who
wants in on the game. Soon he deals
himself out of control, which
becomes apparent at the first hint of
trouble. Two classes of stock, voting
and non-voting, can prevent loss of
control.
mall business today faces not
only unprecedented challenges
but countless opportunities.
History has shown that each succes
sive age has been characterized by a
distinctive mode of wealth creation.
While no one can be certain of the
predominant trends in the 199O’s, the
following may be of interest:
Aging of North America. By the
end of the century seniors, satisfied
with their income and wealth, but not
o
s
with retirement, will become a
dynamic force controlling over half
of U.S. and Canadian assets and dis
cretionary income.
Environment. Governments will
continue with new legislations
requiring better purification systems,
alternate fuels, healthier preservation
of foods, bio-degradable packaging.
There will also be ample opportuni
ties to educate, train and consult the
masses on the problems as well as the
solutions.
Global Significance. Technology
has overcome distance and barriers
are coming down. Increase in trade
will require new energy, transporta
tion and distribution, and above all,
know-how.
Home Services. With two incomes,
families are prepared to pay for per
sonal services such as house-clean
ing and hiBme shopping, and
time-saving and convenience prod
ucts.
Information Age Overload. We are
assaulted by information — news,
memos, reports, statistics, prices and
laws. For those who can show how
to manage, organize and instantly
access appropriate information,
countless opportunities will arise.
Information Age — Privacy. Tech
nology has made information readily
available to everyone: credit card
companies, direct mail marketers,
investors. Cellular technology lets us
speak across airwaves. Money can
be transferred electronically. Person
al privacy and security is becoming a
serious concern and creating oppor
tunities.
Information Age — Retraining.
Workers from the lowliest to the
loftiest will need higher levels of
education and retraining to keep
them up to date.
Mail Order. Mail order houses ful
fill the need for quick and easy
54 Parsiana January 1996
4*
4
«access to products, and are growing
rapidly.
Marriage Market. Traditional wed
dings are back. There is a growing
market for floral arrangements, cater
ing, pastries, musical groups, invita
tion printing. Marrying couples are
prepared to pay for quality.
NRI. One of the fastest growing
markets is none other than India,
with a middle class of over 100 mil
lion with extra discretionary income.
This market is wide open to partici
pation, through investment, to NRIs
(non-resident Indians).
Product Manufacturing. 70% of
the products society will use in the
coming decade have not yet been
developed. North America leads in
innovation technology and offers a
time-window in manufacturing of
newer products before the develop
ing nations take over.
W
e presently have a synergy
of (a) the recognition of
small business as a basis
for economic growth; (b) the full
support for small business by the
U.S. and Canadian governments; and
(c) a vast array of professional skills,
expertise and experience in a multi
tude of disciplines within the
Zarthusti community.
herefore, as a community, we
should now consider riding on
the crest of the entrepreneuri
al wave and create Zarthusti enter
prises. Families in North America
can contribute between $1,000 to
$10,000 towards core capital in
return for proportionate equity hold
ing. This initial capital together with
government funding, will serve as
the seed to create continuing growth
and earning power as a legacy for our
future generations.
[Entrepreneurship Assistance Agencies.
Continued from page 52 J
located throughout the U.S. They
provide basic management, market
ing and technical assistance for
minority entrepreneurs, and help in
commercializing new technologies.
They also help minority firms to
secure government and private pro
curement contracts, locate financing
from banks, and other private and
government agencies, and develop
financial packages for submission to
lenders. The centers do charge a
nominal fee, but in some cases, it can
be waived. To qualify for assistance,
the firms can be either potential or
established operations, and they do
not have to meet a specific size or
dollar volume.
The centers also provide valuable
assistance in securing information
regarding procurement opportunities.
They have access to a variety of data
bases like The Commerce Business
Daily, The Defense Marketing Ser
vice, F, W. Dodge Construction
Information Service, etc.
n addition to these center related
data systems, MBDA itself main
tains a computerized registry, the
Automated Business Enterprise
Locator System (ABELS) that helps
firms to market their products and
services. Registry is free of charge,
but the firms have to certify that the
company is at least 51% owned and
controlled by a minority person.
MBDA has established a MEGA
Center in Chicago, with the next one
planned for Los Angeles. It provides
expanded services in areas of high-
growth enterprises such as hi-tech-
nology, advanced electronics
information systems and internation
al trade, and assistance with capital
development, construction and bond
ing, franchise development and inte
grated business information.
I
advanced
The bottom line, however, in any
venture is always equity capital for
business expansion. MBDA’s Finan
cial Capital Initiative is designed to
work with private and public sector
financial institutions to increase
minority-owned business access to
conventional sources of capital.
Another source — the MBDA Bond
ing Initiative — seeks to increase
minority business access to the con-
vehtional sources of surety bonding
required for major construction pro
jects.
he other government agency
that does not cater specifically
to minorities, but might prove
to be useful is the Small Business
Administration (SBA). Zoroastri
ans from Iran who would not qualify
for MBDA assistance because they
are not considered a minority under
Affirmative Action guidelines,
should pay particular attention to the
services provided by this agency.
Minority businesses, hoiy^ever, can
apply to SBA for 8(a) certification
that enables these firms to get prefer
ential treatment in bidding for gov
ernment contracts.
The SBA is a good supplementary
source of help on another score: they
have a group of consultants called
SCORE (Service Core Retired Exec
utives) who provide help in such
areas as writing a business plan,
ways to secure financing, etc. Also,
the SBA advertises a particularly
useful service: seminars on relevant
topics such as ways to incorporate
your business.
A general reference source is Small
Business Source Book, Detroit,
Michigan: Gale Research, 1992.
Information on MBDA is available
on the World Wide Web server on the
Internet at httpt/Z’www.gov/resource/
MBDA_info.html. Information on
the SBA is at: http://www.shaonline.
sha.gov.
55 Parsiana January 1996
IIMMIGRATION
OPTIONS FOR
ENTREPRENEURS
cannot be used to secure any of the indeb
tedness.
The new commercial enterprise must
also create full-time employment for at
least 10 US workers and the foreign inves
tor must manage the business on a day-to-
day basis or through policy formation. To
deter fraudulent applications, the law pro
vides that a green card will be issued
conditionally for a two-year period. The
conditionality will be removed after two
years if the investor has satisfied the
guidelines.
An investor attempting to qualify under
Zarthusti entrepreneurs desirous of become viable in one year and will be able this category may establish a new com-
setting up a business in the US will to support the individual in an executive, mercial enterprise in one of four ways:
be surprised to learn that there are managerial or specialized knowledge a) The creation of an original business,
several ways to remain in the country on capacity. Such evidence may be in the b) The purchase of an existing business
a temporary visa, and in some cases to form of a commercial lease for new offices, and its restructuring so that a new enter-
obtain lawful permanent residency, or contracts and orders indicating imminent prise results.
what is popularly known as the ‘green business activity. There is no minimum c) The expansion of an existing business
card. ’ Two options are discussed below, investment amount. sothatitsnetworthoremployeesincreases
While several proposals in Congress to . _
restrict immigration reflect the prevailing support an executive or manager position d) The purchase of a “troubled business ”
anti-immigrant sentiment in the country, ‘ ........................... " ’
it is unlikely that the provisions for entre
preneurs will be greatly affected. Since ample marketing or sales aspects), rather
the past five years , American immigration than other employees,
law has become more geared toward ~
millionaire ‘yacht ’ people than desperate cutive ’ or ‘manager ’ may remain on an L-
‘boat ’ people eager to find sanctuary. _. . .
Cyrus D. Mehta
¦ ... I capacity. Such evidence may be in the
temporal visa, and in some cases to form of a commercial lease for new offices,
¦ contracts and orders indicating imminent
business activity. There is no minimum
investment amount.
Small enterprises may also be able to by 40 percent.
by demonstrating that the employee would which has been in existence for at least
manage an essential function (for ex-
The maximum period of time an ‘exe-
two years and has incurred at least a 20
percent net los^ during the 24 month
period prior to the filing date. -
The investment amount is relaxed to
$5(X),0(X) if it is in a rural ared of less than
20,000 population or in an area which has 1 visa is seven years. The maximum time
for a specialize knowledge employee is experienced high unemployment,
five years. After the US entity has been in
business for one year, it can apply for the limited to 300 visas per year for five years
from October 1993, permits investment
through regional centers th^t would relax
job creation requirements for employment
creation visas, if the investor can demons
trate that investments in a regional center
will indirectly create jobs through rev
enues generated by exports. The Immi-
A recently established pilot program,
The L Visa
The non-immigrant L-1 visa is an attrac
tive option because it is easily convertible green card on behalf of its executive or
to a green card. The visa is commonly manager. This option is not available to
utilized by managers and executives of specialized knowledge employees,
foreign companies who transfer to the
foreigncompany ’sbranch,affiliate,parent Employment Creation
or subsidiary in the US. It is therefore The immigration Act of 1990 created a
essential to structure the US entity ac
cording. . _ .
The L visa is granted to individuals investing) at least $1 million (or $500,000 announced six regional centers in the
who will be employed by the US entity in
an executive, managerial or specialized below) in a new commercial enterprise.
knowledge capacity. Moreover, the This provision generated heated debate in have taken advantage of the employment
individual must have worked for the Congress between those opposed to the
related foreign company, in similar so-called selling of green cards and those
capacities, for at least one year in the past favoring stimulating the US economy
three years. I „ ",
Small companies are not precluded capital from abroad,
from taking advantage of this provision.
It is possible for the owner or representative cash, equipment, inventory and other tan-
of a foreign company to enter the US for gible property. In addition, indebtedness job creation requirements.
Cyrus Mehta practices law in New York City. A
graduate of Cambridge University (UK) and Co-
lumbia Law School (NY), he started his own law
nally or primarily liable for the debts. The firm, which has twoattorneysandfourparalegals,
assets of the new commercial enterprise
new investor category for foreign entre
preneurs investing (or in the process of gration and Naturalization Service has
if investing in a targeted area, discussed country. x.
In summary, very few foreign investors
creation investor category because of the
rigid dollar requirements and the imposi
tion of the two-year conditional require-
through the creation of jobs financed by ment. In contrast, the L-1 visa and Immi
grant Manager provisions have proved to
The investment may be in the form of be far more attractive because of the
absence of minimum dollar amounts and
the purposes of setting up a branch off ice, secured by assets owned by the foreign
subsidiary or affiliate. The U.S. entity entrepreneur may also be considered capi-
may then apply for the L-1 visa on behalf tai. However, the investor must be perso-
of this individual. Evidence must be
submitted to show that the company will in 1993.
56 Parsiana January 1996
*
◆ ◆ ◆
From the archive
