Publicizing IPL

"IPL (Indian Premier League) publicist Percy Dubash expects full house in South Africa,” reports www.iplpulse. com (IPL 2009 cricket website). "The Rainbow Nation is a very popular tourism destination and we are certain that a large number of Indians and non-resident Indians would also visit the country for the IPL,” the website quotes Dubash. The main catalyst behind the unprecedented success of the IPL is "the fact that the on-field action was truly world-class…In most developed economies of the world, live sports play a very integral part of the family experience, be it an NBA (National Basketball Association) game or an English Premier League game on weekdays or over weekends…I think the void of live entertainment was more than adequately filled by the IPL as it combined some of the best cricket talent in the world, together with the next generation of Indian talent, all packaged into a highly entertaining three-hour roller-coaster of fun, excitement and adrenalin-packed cricket action,” Dubash is quoted. The IPL involves around USD 2.5 billion in terms of overall revenue but the BCCI (Board of Control for Cricket in India) has stressed from the very beginning that the monies earned through the IPL would be ploughed back into the game, he stated.