Macro-Giant Langdana

An institution within the institution that is the Rutgers Business School in Newark and New Brunswick, Prof Farrokh Langdana has been dubbed "macro-giant” by his students as notes Focus, the faculty and staff publication of Rutgers University. A wizard on macroeconomic issues like monetary and fiscal theory, Langdana is a sought after speaker on these issues in countries as disparate as China, France and Singapore where he conducts the Rutgers courses. Speaking of him as "the man who put the Rutgers Executive MBA (EMBA) program on the charts,” Focus describes the EMBA as an intense, four-semester curriculum designed for executives with at least 10 years experience in the business world.

Farrokh Langdana: creating the EMBA niche

In these days of global financial meltdown Lang­dana’s expertise is even more avidly sought by his students. A public lecture in Singapore last August focused on "Bubbles and hot capital: causes, cures and contagion.” The announcement referred to the global phenomenon of ‘bubble economies’ in which "investors gravitate to just one or two champion sectors that often consume an entire generation’s savings.”

Writing in Connections, winter 2008, Helen S. Paxton notes, "Successful businesses need to define their niche to build their brand and their market position, Langdana maintains. Creating the Rutgers EMBA niche has largely focused on keeping the classroom constantly relevant to new business trends… At Rutgers, a program of one-credit course modules, which supplement more traditional course material, is key to keeping the classroom constantly refreshed… Another ingredient in the Rutgers EMBA’s winning recipe is Langdana’s warmth and personalized approach towards the program’s student ‘customers.’ His personal approach starts in the classroom where he teaches macroeconomics and where he is more likely to reach for today’s Wall Street Journal than a textbook. The personal attention and warmth also extend to his and his staff’s communication with alumni, offering them frequent news, reunions, refresher courses and networking opportunities.”