Spotlight 1

Twenty-six-year-old assistant professor in Kishinchand Chellaram (K. C.) College Khushnuma Tata received a doctorate in consumer behavior towards ready to eat food from the Jagdishprasad Jhabarmal Tibrewala University, Rajasthan. Tata recently presented a paper titled "2020: A New Market in A New World” focussing on consumer behavior during the pandemic at an online conference titled "Changing Business Dynamics and Sustainability.” The paper was adjudged the best research paper from the management and marketing stream.