Brand beverages

Homi Battiwalla has been appointed executive vice president — colas, hydration and mango-based beverages at PepsiCo India from February 2012. Battiwalla’s "rich experience and in depth understanding of the beverage industry positions him well to lead the marketing responsibilities for brand Pepsi… (he) has been singularly responsible for some iconic brand building and marketing on brand Slice and consistently positioning Tropicana in the breakfast nutrition space. He has proven his leadership skills in successfully growing the juice and juice-based drinks category for Pepsi­Co,” Deepika Warrier, executive director, marketing, PepsiCo Beverages, India informed the Press. Battiwalla has a Bachelor of Engineering degree in electrical and electronics engineering from the Birla Institute of Technology, Mesra, Jharkhand and a Master of Business Administration, marketing from the Faculty of Management Studies, University of Delhi.

Homi Battiwalla: PepsiCo’s marketing man

Battiwalla joined PepsiCo 15 years ago. He has been instrumental in marketing several beverage brands including Mountain Dew, 7Up, Tropicana, Aquafina, etc. In 2009, PepsiCo India, which has its headquarters in Gurgaon, Haryana, became the first business in PepsiCo’s global operations to achieve "positive water balance.” Through direct seeding initiatives, the company replenished nearly six billion liters of water across India, exceeding the total intake of approximately five billion liters by its manufacturing facilities, a fact validated by Deloitte Consulting, states their website. Through water saving equipment and technologies, recycling and reuse, the company is now water positive by 8.3 billion liters!